Coke drags vending machine into interactive age

How exciting can a vending machine get? If you’re Coca-Cola, the answer is “very” – when it’s a “multimedia Coke machine”.

Also known as the uVend, Coke debuted its interactive, touch-screen vending machines at the Beijing Olympics. It’s now starting to put them into malls across the US. Today, the uVend is a novelty, but for Coke, these networked, brightly lit devices open up a new world of marketing potential.

By changing what drinks it promotes at different times of the day or week – at a mall, say, evenings for kids, weekends for families – Coke sees the same benefits as any digital billboard, but it can also see the results immediately. Should you wish to know more please contact us via email at –

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