Coca-Cola boosts sales with interactive vending machines

Coca-Cola Amatil (CCA) has boosted beverage sales after trialling interactive vending machines developed by Microsoft and TKM9.

The beverage manufacturer, which operates in the Australia and Asia-Pacific region, has deployed 50 digital beverage vending machines with interactive digital signage to provide “immersive content experiences for customers”. During the trial period, the digital coolers recorded a 12% increase in sales, compared to the sales generated by standard coolers.

Equipping existing beverage coolers with Windows Embedded-powered touch screens and Kinect for Windows technology, TKM9’s solution capitalises on the internet of things to connect with the consumers’ personal devices and provide them with an interactive multimedia and social-media experience via games, contests and Facebook posts. The solution also uses multiple data streams – including geo-location and facial recognition technology, social media input and weather services – to personalise the flow of content to individual customers in real time at the POS.

“When interacting with the coolers using touch, gestures, augmented reality and their own mobile phones, customers are provided with content and experiences that have already been shown to boost sales and brand loyalty,” said Mark Hodgens, CEO of TKM9. “After snapping a photo with the cooler’s integrated webcam, for example, customers can use an app on the machine to alter their appearances with different hairstyles and outfits, set it to music, and then log into Facebook to share.”

In addition, the coolers are linked to an analytics application, which runs in the cloud via the Microsoft Azure cloud platform. This means CCA can collect and analyse sales data and information about customer interactions, enabling it to continually refine the customer experience. CCA and TKM9 can also update the coolers globally to integrate new data sources or adjust the screens to serve varying customer needs at different venues.

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