Coca‑Cola has collaborated with British designer Wayne Hemingway, who champions sustainable living, to create this exclusive limited edition accessory, celebrating the launch of PlantBottle plastic into Great Britain.
“I was really excited to get behind this project, as it’s an example of a brand taking the right steps to help introduce more sustainable ways to operate as a business,” said Hemingway. “I don’t believe in waste, I think we should all be thinking on how we can recycle the materials we all use everyday. By partnering with Coca‑Cola, together we want to demonstrate what can happen if we put our plastic back into the recycling chain.”
The designer umbrella will be available in Harvey Nichols stores in the UK from 12 September for a limited period, and from 26 September, it will also be available on CokeZone.co.uk.