You can certainly smell the coffee when you arrive at the Caffè Culture show at London’s Olympia, from freshly brewed coffee to fruit smoothies, waffles and exotic teas. The show, now in its eighth year, is always a vibrant affair with consumers and outlet owners packing out the aisles to see the latest innovations for the cafe and bar sector.
It seems that the on-trade and convenience food and beverage marketplace is showing no signs of slowing, with around 220 exhibitor stalls to get around.
The show is a real benefit to independent coffee shop and bar owners. There were two stages, one offering business advice and the other taste sessions, which were very popular. Paul Miekle-Janney from Coffee Community, gave a talk on how to sell speciality drinks in outlets, with some excellent tips for those in the trade. He explained how new products can prevent menu fatigue, increase profits, take advantage of seasonal changes and react to new trends in the marketplace, such as chai tea and cocktail-style coffees.
Overall, there is great confidence and innovation in this sector of the on-trade. The next show is already booked in at Olympia from 14-15 May 2014.