Dream Machine recycling initiative

PepsiCo has entered a partnership with Freedom Valu Centers convenience stores in Minnesota (US) that will make the Dream Machine recycling programme available at 19 Freedom Valu locations in metro Minneapolis.

The Dream Machine recycling initiative, created by PepsiCo in collaboration with Waste Management and Keep America Beautiful, is introducing thousands of recycling kiosks and bins at popular public locations across North America.

The kiosks are computerised receptacles that include a personal reward system, powered by Greenopolis, which allows consumers to earn points for every bottle or can they recycle in the kiosk.

Those points can then be redeemed for local discounts on entertainment, dining and travel. The more bottles and cans people recycle in Dream Machines, the more support PepsiCo will provide to the EBV, a national programme offering free, experiential training in entrepreneurship and small business management to post-​9/​11 US veterans with disabilities.

Jeremy Cage, senior vice president and head of the Dream Machine Recycling Initiative, PepsiCo, said: “PepsiCo is proud to welcome Freedom Valu Centers to the Dream Machine recycling programme.

“Freedom Valu is committed to making on-​the-​go recycling more convenient and rewarding, and we hope others will join them in their commitment to sustainability. By recycling in a Dream Machine, Freedom Valu shoppers can earn rewards and will help make a real difference for our planet and in the lives of disabled US veterans.”

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