Coca-​Cola boosts plastic recycling

Coca-​Cola is adopting the British Retail Consortium’s (BRC’s) On-​Pack Recycling Label (OPRL), giving an enormous boost to efforts to reduce the proportion of plastic drinks bottles ending up in landfill.

Coca-​Cola Enterprises (CCE) is rolling out the widely recognised OPRL system which gives consumers standardised information on which packaging materials local authorities collect for recycling. More than 90% of councils now collect plastic bottles at the kerbside but, despite massive growth over the last few years, consumers are only recycling around half of plastic bottles.

The relevant OPRL logo – plastic, widely recycled – is starting to appear initially on 500ml bottles of Coca-​Cola, Coke Zero and Diet Coke sold in Great Britain, but will be introduced over time across other products and packs made by CCE.

CCE, the bottler of Coca-​Cola products in Great Britain, is the country’s biggest soft drinks manufacturer – supplying 160,000 outlets with approximately 1.8 billion litres of soft drinks a year.

The BRC says that CCE’s adoption of the scheme will see a significant increase in the number of bottles and cans which will now carry this clearer recycling advice

Leave a Reply