Coca-Cola is adopting the British Retail Consortium’s (BRC’s) On-Pack Recycling Label (OPRL), giving an enormous boost to efforts to reduce the proportion of plastic drinks bottles ending up in landfill.
Coca-Cola Enterprises (CCE) is rolling out the widely recognised OPRL system which gives consumers standardised information on which packaging materials local authorities collect for recycling. More than 90% of councils now collect plastic bottles at the kerbside but, despite massive growth over the last few years, consumers are only recycling around half of plastic bottles.
The relevant OPRL logo – plastic, widely recycled – is starting to appear initially on 500ml bottles of Coca-Cola, Coke Zero and Diet Coke sold in Great Britain, but will be introduced over time across other products and packs made by CCE.
CCE, the bottler of Coca-Cola products in Great Britain, is the country’s biggest soft drinks manufacturer – supplying 160,000 outlets with approximately 1.8 billion litres of soft drinks a year.
The BRC says that CCE’s adoption of the scheme will see a significant increase in the number of bottles and cans which will now carry this clearer recycling advice