UK based Vivid Waters has launched Water in a Box, a plain plus three flavoured water range packed in Tetra Pak. On sale in London, this is the first water to be packed and sold in Tetra Pak cartons in the UK.
The three flavours in the range include ‘dash of orange and peach’, ‘dash of strawberry’, and ‘dash of lemon and lime’. All four waters are boxed at source at the Water in a Box Spring in Somerset’s Mendip Hills. Aimed at on the go consumption, the drinks are packed in 330ml cartons with a re-closable cap.
Vivid Water owner John Lee said: “We are really excited about the launch of Water in a Box. We’ve been working on this project for two and a half years. There is nothing like it in the flavoured water market – it is a totally new concept that we know today’s busy water drinkers with an environmental conscious will love.
The paper board used to make our cartons is recyclable, naturally renewable, and sourced from responsibly managed forests. It is eco-conscious spring water that will allow people to quench their thirst more responsibly. Our plans are to roll out and to introduce the range to the wider trade market from January 2014.”