Advanced water systems manufacturer Vivreau and water filtration expert BRITA have announced an equal partnership. The joint agreement is described as a ‘beneficial coming together of two significant brands, which will help each push into new markets and territories’.
Stephen Charles Cohen, who will remain as Managing Director of Vivreau believes that now is the right time to join forces with BRITA, the only global filtration brand in the consumer market, in order to move faster towards Vivreau’s long term vision. Stephen enthuses:“This exciting partnership represents a huge opportunity for both Vivreau and BRITA. By leveraging each other’s strengths we are in the perfect position to take both companies to the next level and to intensify our expansion plans even more rapidly.”