Nestlé Waters enters premium bottled water category

Nestlé Waters North America’s premium still water brand resource 100% Natural Spring Water is expanding nationally and is available to retailers across the US.

Following the success of the 2012 launch in Southern California, Nestlé made the decision to capitalise on consumer interest in the product and expand to national distribution in 2013.

While the product has already begun rolling out to retailers, the brand is ramping up for a national marketing launch in mid-2013. Resource will kick off with a launch event and then continue to be supported through a comprehensive, multi-faceted marketing campaign including print and digital advertising, brand partnerships, social media efforts, and in-market account-specific activations.

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