According to a new report, the overall packaged water market in India is estimated to touch the Rs 10,000 crore mark (around $2 billion) in 2012–13, growing at a compound annual growth rate of 19%.
While Bisleri continues as the top brand with a 36% share among national players, Coca-Cola’s Kinley follows with 25% share, followed by Aquafina at 15%. Other smaller brands include Parle Agro’s Bailley, Kingfisher and McDowells No1, according to the report.
The global bottled water market, which saw an increase of 40–45% over the past five years, is currently valued at close to $85–90 billion.
The domestic market is split between three sets of players: national brands with a pan-India presence; local brands manufactured by registered plants but restricted to regions; and unorganised local brands. The report estimates that there are over 2,500 brands in this category, of which over three quarters are local.
The bulk packs (over 5 litres) category is growing rapidly, and has a current share of over 40%. “The rising trend of bulk water consumption in homes and institutional segments will pave the way for bulk water packs to become half of the total bottled water market within next four to five years,” the report adds.