According to a new report, packaged water consumption in China continues to skyrocket. In just seven years, China has doubled its share of the global packaged water market, and by the end of 2013 is forecast to topple the US from the leading position.
With under a two-billion-litre difference recorded in 2012, by the end of 2013 China is forecast to be one billion litres ahead of the US. In per person terms, however, the picture is very different. Latest research shows that China is running well below the global packaged water average of 30 litres per head, and at only around one-fifth of that of the US – a scenario which strongly highlights the huge potential for the future growth of China’s packaged water market.
The main thrust behind the surge in packaged water consumption in China lies in the mineralised water (table water with added minerals) and mineral water segments. Increasing consumer health consciousness has seen mineralised water accelerate over the decade to claim a 42% market share.
More recently, a notable shift to mineral water is emerging as consumers become more aware of the health benefits of consumption. Producers are increasingly mindful of this new trend and are seeking out high quality natural mineral water sources in order to underline the image of their brands. A leading Chinese domestic player, Jingtian, even turned its sights overseas, investing in a production base in Scotland in 2012.