China’s bottled water consumption grew by 14% in 2012 to 54 billion litres according to a new report published.
The report states: “China’s rapid urbanisation and economic growth mean that more people are on the move, leading busier lifestyles and with a better understanding of health. General consumer concerns over pollution and purity have helped bottled water to be chosen as an affordable preference.”
Among other findings in the report were:
- Consumption per person reached 40 litres in 2012, well ahead of the Asia Pacific average at 27 litres. Higher rates in Indonesia and Korea indicate continued growth opportunity for China.
- There are many leading regional players with potential for further expansion.
- Bulk water remains dominant, but mid-size packaging such as 1.5 litres and 4-5 litres, has advanced strongly.
The report forecasts that the Chinese bottled water market will have increased by a further 73% in 2017.