U.S. company Isis announced plans to roll out its “mobile wallet” nationwide later this year, following pilots in the States.
The Isis Mobile Wallet uses near field communication (NFC) technology to allow consumers to pay, redeem coupons and present loyalty cards with a tap of a smartphone. To use it, consumers need an NFC-enabled smartphone and a SIM-based secure element.
Consumers who activate the Isis Mobile Wallet can pay at retail locations that accept contactless payments. According to Isis, more than 100 national retailers have deployed or are deploying contactless terminals and experts project that 1.3 million locations in the U.S. will have contactless-ready payment terminals by yearend.
Coca-Cola’s vending machines are among them. More than one-third of active Isis Mobile Wallet users have reportedly loaded a My Coke Rewards card into their wallet since the pilot began and 90% of them are new to the My Coke Rewards programme.
“Working in partnership with Isis, we have been witness to the power of mobile payments and loyalty,” said Rick Kanemasu, vending technology strategy, Coca-Cola North America Group. “Coca-Cola is engaging with new and existing customers as never before and we look forward to expanding nationwide with Isis later this year.”
Isis learned from its pilot that, on average, active Isis Mobile Wallet users tap more than 10 times a month. Two-thirds of active users opted in to receive offers and messages from their favourite brands, following an average of seven brands. The Mobile Wallet users engaged in loyalty and offers tapping up to two times more frequently than users who only make payments.