Meet the team - Colin Masters

Colin is the first person to admit that he is “a vending veteran” with over 40 years’ experience in the vending industry.

His experience is far reaching, covering Sales, Marketing, Operations, Purchasing and Finance, but his speciality is in Operations where he has worked to improve standards and sales throughput to the benefit of both client and operating company.


In addition, Colin has developed a vast knowledge and detailed understanding of the capabilities of all the leading cashless systems on the market.

As Sales and Operations Director he was responsible for securing a number of very large fully managed service contracts and, in the case of two very prestigious clients, Colin developed both of these contracts to more than double their initial value.

As Sales and Marketing Director, Colin played a major part in developing a regional vending company into the UK’s second largest National vending Operator and was then responsible for the rebranding of the whole business. As Commercial Director, he was responsible for all commercial operations, covering areas such as purchasing, acquisitions and disposals.

Colin’s experience has given him a strong understanding of how operated vending can be organised to work for the benefit of the client, whilst still obtaining the best possible return for both client and operating company from a successful and vibrant vending operation, and how innovation and change can benefit all.

His passion is to build greater value for the client, introduce innovation and build customer loyalty through active involvement by all in the vending process.